Article
De Grote BNR Klantenshow; onderwerp; 'de klant centraal'.
The purpose of a business is to create a customer [Peter Drucker] AND to
maintain this relationship [Christian ter Maat].
| titel: | De Grote BNR Klantenshow; onderwerp; 'de klant centraal'. [download] |
| author: | Christian ter Maat |
| publication date: | 29-12-09 |
| published: | BNR Business News Radio |
| language: | Dutch |
| format: | radio MPEG3 |
| length: | 17 minutes |
| tags: | sociale netwerken, crowdsourcing, 'afscheid van de klant' |
th!nkbite
'The aim of marketing is to make selling superfluous. Or the aim of marketing
is to know and understand the customer so well the product or service fits him
and sells itself.'
[Peter Drucker]